Nautico Diving Center
Nautico offers exclusive dive education in a private pool in Gran Canaria as well as personalized underwater adventures across the island. With a focus on genuine connections, guests are welcomed as friends and can relax and fully embrace a worry-free break. For Nautico, diving is more than just an activity—it’s a way of life that fosters a deep connection with the ocean and with each other.
Their previous branding felt outdated and no longer represented their vision and spirit. To bring Nautico’s identity in line with its ethos, we developed a new branding direction that is colorful, quirky, fun, and cosy—capturing the joy, warmth, and adventure at the heart of their experience. The refreshed identity is designed to resonate with their community and reflect the inviting, laid-back atmosphere they create for every guest.
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The Nautico logo features a hand-painted, textured design that feels organic and inviting. Its bold, wavy lettering reflects the movement of the sea, while a diving mask with a cactus symbolizes the fusion of ocean adventure and Gran Canaria’s landscape. A small sun detail adds warmth, completing the quirky, vintage, and welcoming identity of the brand.
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The Nautico color palette is a carefully curated mix of off-white, mustard yellow, warm red, deep dark blue, and black. Mustard yellow symbolizes the sun, radiating warmth and friendliness, while the warm red exudes passion and joy. Deep blue represents the ocean’s vastness, and black is inspired by Gran Canaria’s volcanic beaches. Together, these colors convey a vintage, vibrant, and harmonious identity.
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The illustration style for Nautico is
a versatile visual resource featuring handprinted elements with imperfect brush textures. These illustrations
can stand alone or be combined with text or photos and are adaptable in any corporate color. They provide a playful, handcrafted aesthetic suitable for various branding applications. -
The Nautico font, Bobbly Jones, is rounded, friendly,
and full of character.
Its imperfect and human qualities create an approachable and warm vibe, enhancing the brand’s playful yet vintage personality.
